Simon Phillip Cowell (born October 7, 1959) is an English A&R executive, television producer, entrepreneur, and television personality. He is known in the United Kingdom and United States for being a talent judge on TV shows like Pop Idol, The X-Factor.Britain's Got Talent and American Idol. He is also the owner of the television production and music publishing house Syco. He mentored Emblem3 in second season of The X-Factor.
For the second season (2012), Cowell mentored the Groups category. He did the same in 2010 on the UK version of the show, and One Direction resulted from it, making the audience very hopeful for the groups. His acts were Fifth Harmony,Emblem3, Lyric 143 and Sisiter C.